![How Does Advertising Make Us Buy? [Infographic]](https://d2wldp4wpenmih.cloudfront.net/wp-content/uploads/2015/09/buy-now-keyboard.jpg)
by Lee Watanabe-Crockett | Student Engagement
Ever wonder how advertising works to turn browsers into buyers? It sure doesn’t happen the way it used to. The challenge today is that online competition is stiff for everyone, and ads need to be on the cutting edge of attention-grabbing constantly. What makes... 
by Lee Watanabe-Crockett | Media Fluency, Solution Fluency, Technology
Companies in the near future will be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select group as they watch a trial. So say psychologists who on Tuesday unveiled the results of an...