Creativity Fluency

The power of creativity adds meaning to virtually every product and organization in existence using innovative design, visual appeal, and storytelling. The arts are no longer ornamental—they’re fundamental. There’s creativity deep within all of us, and Creativity Fluency helps you make it shine.

Creativity Fluency Video

Let's Walk You Through It

In this video, you’ll see how the 5Is of Creativity Fluency—Identify, Inspire, Imagine, Interpolate, and Inspect—form the key to unlocking anyone’s creative potential.

creativity fluency identify


This involves distinguishing the elements and the criteria of the desired outcome, and figuring out what you need to create and what limitations or restrictions you face.


creativity fluency inspire


In this next stage, the adventure begins by stimulating your creativity with rich sensory input. This can include thinking about your memories, flipping through a magazine, going to a museum, watching a play, looking at photo books or web sites, taking a walk, meditating, brainstorming over coffee, checking out a bookstore, or listening to music similar to what the outcome might look like.

creativity fluency interpolate


Interpolate means to find a structured pattern within known information. This is all about “connecting the dots” in the search for clear patterns and higher level abstractions within the sensory input.


creativity fluency imagine


This is the ultimate synthesis between the previous stages of Inspire and Interpolate. The unification of these stages results in the birth of your idea—your “Aha!” moment.

creativity fluency inspect


With our new creative idea now a reality, we must measure it against the original criteria and determine its feasibility. The questions we ask ourselves centre around the effectiveness and feasibility of the new idea, and if it can be accomplished within an existing timeframe and budget. 

Experience the Solution Fluency Activity Planner.
It’s your new best friend for inquiry and PBL lesson planning.

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